16 / 92
16
VTV3 in the afternoon, Vietnam Television
Station had become a spreading press
agency that hardly any newspaper could
match. Broadcasting hours per day increased
from 3 hours 30 minutes to 4 hours per day
per channel. The central television screen
was far-reaching and completely reflected
all political, economic, cultural and social
activities of the country. Many foreign films
had become the spiritual food of the people.
Units in the station also began making feature
films with one episode and short series. Many
theatrical scripts, and music programs were
choreographed and broadcast. The role
of central television had been enhanced,
becoming a reliable mouthpiece of the Party
and State, a place for entertainment and
fostering familiar knowledge for many classes
of people. That fact stimulated people to buy
television sets. By mid-1994, the number of
television sets in the country had reached 5
million, most of them were color machines.
Therefore, Decree 52 / CP signed by Prime
Minister Vo Van Kiet on August 16th, 1993
once again affirmed: “Vietnam Television
Station is a national station, an agency
directly under the Government, it functions
to inform, propagate the lines and policies of
the Party and State, and uniformly manage
television technology in the country ”.
A profound lesson of Vietnamese
television-makers is to overcome the
old thought patterns and dare to do the
impossible. In the 1970s, they created a
television station like a poor family. The
innovation of the country was a very solid
basis for television to develop. In 1995,
the US removed the embargo on Vietnam,
officially normalizing relations with Vietnam
which led many countries to re-establish
diplomatic relations. Vietnam joined ASEAN,
the economy gradually recovered, rice
exports increased rapidly, which all attracted
a large amount of foreign currency capital for
development.
Grasping the opportunity, the Government
had decided to allow Vietnam Television to
leave all revenue from advertising services
for development investment. On July 13th,
1995, Prime Minister Vo Van Kiet came to
Vietnam Television to approve the “Master
plan for development of Vietnam television
in the period of 1995-2000 and the following
years”. Even in 1995, the station implemented
the planning through a number of projects.
By 2000, a system of national broadcasting
stations nationwide had been formed.
The implementation of the Vietnam
Television development plan for the period
2001 to 2010 had helped the station to
make breakthroughs. Decision No. 87 / TTg
dated 16/2001 allowed VTV to implement
the mechanism of contracting revenue and
expenditure for its activities to create a new
driving force for development. With Decree
18/2008 / ND-CP, Vietnam Television Station
was able to implement the mechanism of
financial autonomy and business accounting
for enterprises. It has been a great opportunity
for VTV to mobilize all resources, motivate
employees to work more efficiently than
before, but also to put VTV face-to-face with
great challenges to survive and continue to
grow, including the fierce competition with
domestic and foreign stations and other
media. By 2010, the station has covered the
ground of more than 90% of the territory,
with more than 17 million households being
able to watch national television and satellite
television covering 100% of the territory. VTV4
covered most areas in the world with a large
number of Vietnamese. Broadcast channels
(Continued from page 15)
Half a century
VTV – A COMPANION...
Ông Trần Lâm
Giám đốc kiêm Tổng Biên tập Đài Tiếng
nói Việt Nam, Chủ nhiệm Uỷ ban Phát
thanh - Truyền hình (năm 1976, ông là
Ủy viên dự khuyết Trung ương Đảng,
năm 1981 là Ủy viên Trung ương Đảng)
Ông Lê Quý
Trưởng ban Biên tập Vô tuyến
Truyền hình (1971; 1975 - 1978);
Tổng Biên tập Đài Truyền hình
Trung ương (1980 - 1984
)
Ông Huỳnh Văn Tiểng
Trưởng ban Biên tập Vô tuyến Truyền
hình (1971 - 1975)
Ông Lý Văn Sáu
Tổng Biên tập Đài Truyền hình
Trung ương (1978 - 1980)
Mr Tran Lam
President cum Editor-in-chief the Radio
Voice of Vietnam, Chairman of
Committee for Radio and Television of
Vietnam (In 1976, he was an alternate
member of the Party Central
Committee - PCC, and a PCC full
member in 1981)
Mr Le Quy
General Director of TV Editorial
Department (1971, 1975, 1978),
Editor-in-chief of Central Television
Station (1980 - 1984)
Mr Huynh Van Tieng
General Director of TV Editorial
Department (1971 - 1975)
Mr Ly Van Sau
Editor-in-chief of Central Television
Station (1978 1980)
YEARS
VIETNAM TELEVISION